What is Google Ads?

What is Google Ads?

What is Google Ads?

 

Google Ads formerly Google AdWords, before July-24-2018. Is an online advertising platforms developed by Google. Google Ads is an online advertising platform developed by Google, where advertisers pay money for advertising the product listings, services offerings, video content, and generate mobile application installs within the Google ad network to web users. Digi Eminence is a company provide Best Google Ads services in India. The special factor concerning Google AdWords is that you simply have to be compelled to pay cash only if the visitant takes action on your business ads, interacting with one another like click on the internet site or decision.

You can ­­­­­­­­­­­do advertisement in line with your budget on the Google AdWords the kind of ads that you’ll show on Google AdWords we tend to square measure planning to see below. Google earns cash through Ad words that is like blogger earning cash through AdSense.

AdWords is Google’s online advertising service where advertisers pay money for and Google AdWords help to succeed in customers niche.  Google AdWords helps in growing the business and continuously create ads to the blogger reciprocally for advertisement.

 

  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.

 

  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, setting, and budget.

 

  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, setting, and budget.

 

  • There no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

 

  • Google Ads is a Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

 

We provide Best PPC Services in India

 

HOW GOOGLE ADS WORK 

The special factor regarding Ads is that you simply will show ads to your target audience. There are unit a ton of things in Ads through that you’ll be in a position to reach the correct individuals by your ads. Google will advertise on Ads by search Ads, show Ads, Video Ads, App Ads, and Search Ads.

 

TYPES OF ADS

  1. SEARCH ADS
  2. DISPLAY ADS
  3. SHOPPING ADS
  4. APP ADS
  5. VIDEO ADS

 

  1. SEARCH ADS The search network contains advertising locations like the actual search results on Google, other Google properties like Google Maps and Google Shopping, as well as partner sites on Google that show text ads.

 

  • These Ads seem on the Google Search Engine. Here you got to pay per click price to Google. You have to decide on a keyword and once anyone searches that keyword in Google, and so Google Ads shows your ad to it user in search results. By this method, Google AdWords helps your website get additional guests. You can also offer your business phone number, you’ll be charged only if the visitors calls you or visits your website. On Google results, that ad can take that position is based on a ranking system. The items that are considered to rank by AdWords are keywords, bid, landing page quality etc. Want to grow your business by Google Ads don’t worry about that we are here for this. We are Best Google Ads Agency in India.

 

  1. DISPLAY ADS – These ads come in both text and image form and are either displayed as banners or on the side of pages on various websites that are affiliated and approved with Google Ad Sense.

 

  1. SHOPPING ADS -These ads operate in conjunction with Google Merchant and will display your products from your online shop in Google search results.

 

  1. VIDEO ADS – The special feature of video ads is. Google AdWords is that you simply need to pay only the user watches the video. You don’t have to pay cash for those users not interested in your business. You must have watched ads on YouTube before the beginning of the video. Those are known as video ads by Google AdWords. Video ads is shown on YouTube as well Google partner sites, Its Also shown on Apps.

 

Types of Video Ads

  1. Skippable
  2. Non-skippable
  3. Outstream
  4. Ad sequence
  5. Bumper – 6 sec non skippable ads

 Best Google Ads Agency in Noida

 

WHAT IS REMARKETING IN GOOGLE ADS

Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a JavaScript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.

 

TYPES OF REMARKETING

  1. Google AdWords
  2. Email Remarketing
  3. Search Engine Remarketing
  4. Video Remarketing

WHAT IS CONVERISON IN GOOGLE ADS

 Conversion rate optimization, or CRO, is the method of improving your conversion rate. A/B testing or split testing is one of the techniques used to test and monitor the conversion performance of various landing pages or ads. It helps to identify that elements on your ads and pages optimize  your online conversion rate as an example you may test totally different headlines, buttons, calls to action, or pictures on your landing pages to see that variations lead to more conversions.

 

1-Online sales

2- Leads

3- Email signups

4- Form completions

In order to trace conversions, conversion rate, and value per conversion, you need to form sure to use conversion tracking.

 

TYPES OF KEYWORDS IN GOOGLE ADS

  • Broad Match Keyword – reaches wide range of audience and shows variations as well as related results to the keywords.
  • Phrase Match Keyword – results include exact keywords, close variation to it.
  • Exact Match Keyword – Shows results of exact keyword that we are bidding on.

 

GOOGLE ADS MODELS

  • CPC – Cost Per Click
  • CPI – Cost Per Impression
  • CPM – Cost Per Mile
  • CPA – Cost Per Acquisition
  • CPV – Cost Per View (Views)
  • CPL – Cost Per Lead

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