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Google ads Meta Ads

Newlife Fertility

Location
Canada
Work
Performance Marketing
Platform
Meta & Google
Team
Growth

Behind the Growth: Ad Spend into Measurable Results

Digi Eminence’s approach focused on generating meaningful actions while keeping acquisition costs in view. The Meta Ads dashboard recorded 1,317 form leads at an average cost of $26.75 per lead, reaching 341,801 people. By reviewing lead volume alongside cost efficiency, our strategy centred on balancing audience visibility with measurable enquiries.

On Google Ads, the campaign recorded 123 conversions from $242 in spend, with an average cost per conversion of $1.97 and an average CPC of $0.43. Together, these dashboards show how our performance-focused approach translates advertising budgets into trackable outcomes, with lead generation and conversion efficiency at the centre of campaign evaluation.

From Campaign Strategy to Measurable Action

01. Define What Success Looks Like
Digi Eminence centred campaign planning on leads and conversions. This gave each platform a clear purpose and made acquisition costs a key measure of performance. The focus connected advertising spend with trackable business enquiries.
02. Build a Path to Enquiry
Meta lead forms gave interested users a direct way to enquire. The campaigns recorded 1,317 form leads, reaching 341,801 people. This created measurable opportunities for the client’s follow-up team.
03. Keep Conversion Efficiency in Focus
Google Ads recorded 123 conversions from $242 in spend. An average $0.43 CPC and $1.97 cost per conversion highlighted the campaign’s acquisition efficiency. These metrics helped frame performance beyond traffic alone.
04. Let Results Guide the Next Move
Our approach puts lead volume, conversion costs and spend at the centre of campaign reviews. Reading these metrics together helps guide budget and optimisation decisions. The aim is to build on effective activity while keeping results measurable.